Exciting Experiences to look forward to
Looking to 2023 and beyond, The Lux Collective has revealed four innovative projects for its luxury flagship brand LUX*. Travellers seeking rich cultural heritage and scenic settings can explore the desert of Sharjah with a duo of openings, LUX* Al Jabal and LUX* Al Bridi. Those seeking a new kind of island life can uncover the jungle-draped coastlines of LUXNAM* Phu Quoc in Vietnam while, for those looking to learn about the art de vivre, LUX* Marseillan in southern France will offer guests a beachfront vineyard getaway with panoramic views of the Mediterranean.
In 2024, The Lux Collective will also turn its head to Europe with a much-anticipated opening of LUX* Marseillan, France. Set between the Pyrenees and Provence, bordering the saltwater lake of Thau and the Mediterranean Sea, is the beachfront vineyard where
the resort will be built. Inspired by the traditional architecture of
quaint South of France storied farmhouses, it is interpreted with a
contemporary vibe. Incarnating the French art de vivre, LUX* Marseillan
will combine sea, sun, spa and wine, with more details to be revealed in
due course.
Growing its global presence, The Lux Collective
currently manages a portfolio of 16 operating resorts and hotels in
China, Maldives, Mauritius and Ile de la Reunion. There are 11 more
hotels in its progressive development pipeline in Europe, Asia and the
Middle East.
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