Exciting Experiences to look forward to

  Looking to 2023 and beyond,  The Lux Collective has revealed four innovative projects for its luxury flagship brand LUX*.  Travellers seeking rich cultural heritage and scenic settings can explore the desert of Sharjah with a duo of openings,  LUX* Al Jabal  and  LUX* Al Bridi . Those seeking a new kind of island life can uncover the jungle-draped coastlines of  LUXNAM* Phu Quoc  in Vietnam while, for those looking to learn about the  art de vivre ,  LUX* Marseillan  in southern France will offer guests a beachfront vineyard getaway with panoramic views of the Mediterranean. In  2024 , The Lux Collective will also turn its head to Europe with a much-anticipated opening of  LUX* Marseillan, France . Set between the Pyrenees and Provence, bordering the saltwater lake of Thau and the Mediterranean Sea, is the  beachfront vineyard  where the resort will be built. Inspired by the traditional architecture of quaint South of France storied farmhouses, it is interpreted with a contemporar