2022 marks thirty years since the sustainably developed Kingfisher Bay Resort officially opened its doors on K'gari (Fraser Island); a milestone year that is shared by the 30th anniversary of the island's UNESCO World Heritage listing in 1992.
To commemorate this momentous occasion, and in keeping with a long-lasting connection to K'gari, leading tourism operators Kingfisher Bay Resort, Eurong Beach Resort and Fraser Explorer Tours have unveiled a full rebranding across their businesses.
The island's flagship ecotourism accommodation, Kingfisher Bay Resort has retained its founding name, however, features a new island-inspired logo. The accent fern and signature forest green colour are reflective of the verdant, surrounding environment and indicative of the island's immersive, nature-based travel experiences.
Eurong Beach Resort, the 4WD-only accommodation situated within the township of Eurong along the east coast's famed 75 Mile Beach, will now trade as 'K'gari Beach Resort'. This is mirrored by Fraser Explorer Tours, the island's largest and most comprehensive guided touring business, which will now operate as 'K'gari Explorer Tours'.
The move follows the World Heritage Area within the Great Sandy National Park, along with the surrounding waters being renamed in September last year, to 'K'gari' - the original Butchulla people's name for the island, which translates to 'paradise'.
Butchulla Aboriginal Corporation Director Christine Royan said her people were in support of tourism operators such as K'gari Beach Resort and K'gari Explorer Tours incorporating the island's traditional name.
30th BIRTHDAY SPECIAL: SAVE 30% OFF Hotel rooms on K'gari, for travel from May 1st – July 31st 2022!
Island escapes starting from just $97 per night! bit.ly/My-Kgari
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